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The question comes up
and never gets asked

Someone reads a service page, a question occurs to them, and they do not ask it. A form asks for too much too early,
a chat icon waits for the visitor to make the first move, and a scripted bot answers a different question. We built a tool for that particular moment.

A person early in the morning drawing a diagram on a large sheet of paper with a marker

Why the usual
approaches do not cover that moment

A form asks before it explains

It starts with what should come at the end: name, phone number, comment. Someone who is still working things out never reaches it.

A chat icon waits for the first move

Not everyone is ready to write first, and at night and at weekends there is nobody to write to. The initiative stays with the visitor, and often that is where it ends.

A script answers a different question

A tree of buttons covers the cases its author thought of. Everything else runs into the menu, and the person leaves feeling misunderstood.

General AI answers with the wrong thing

A model answering from general knowledge sounds confident and can promise something you do not have. Sorting that promise out afterwards falls to you.

What we decided to build

A conversation tied
to the page

What we needed was not another universal chat, but a tool that knows where the visitor is standing and what is on their mind right now.

That led to two decisions. First: behavior is set separately for each page that matters, so the opening message is on subject rather than a stock "How can I help?". Second: the source of answers is the material the site owner approved, and everything outside it goes to a person along with the context of the conversation.

Starts the conversation itself

Honest about its limits

Helps before contact, not after

A described task instead of an empty inquiry

In other people's words

On customers, conversation and machines

Test it on your own
service page