Skip to content
SellerChat
For marketing agencies

The enquiry that never became a call

Agency websites collect a particular kind of visitor: someone comparing four studios at once, at eleven at night, who will send a message to whoever answers a question first. The assistant answers from your cases and your service pages, and writes down what the brief is actually about.

Nothing on this page claims a conversion figure or a number of clients won.

An agency team reviewing printed layouts spread across a table
What the traffic looks like

Two visitors, one form

A serious brief and a price shopper arrive at the same contact form and look identical in it. That is the whole problem: the form flattens a conversation into a name and an email.

They compare in parallel

You are one of several tabs. The first agency to answer something specific gets remembered as the one that understood.

The question is never the brief

"How much does a website cost" is a stand-in for a project nobody has described yet. It takes two more questions to find out what it is.

Your cases already answer

What you did, for whom and how it worked is written on your site. Nobody reads all of it, but the assistant can quote the right part of it.

The form gives you nothing

A name and an email tell your team nothing about whether to call back today or next week.

What it looks like

A price question turned into a brief

The first message is almost never the real question. Two exchanges later there is something a person can act on.

SellerChat On a services page
Visitor: How much do you charge for a website?
04.08.2026 09:37
SellerChat: It depends on what is being built. Is this a new site or a rebuild of something that exists?
04.08.2026 09:37
Visitor: A rebuild. We have about forty pages and a shop.
04.08.2026 09:38
SellerChat: That is closer to the ecommerce work in your case list than to a landing page. The site does not publish a figure for that, so the useful next step is a short call with someone who can scope it. Shall I pass this on with what you have told me?
04.08.2026 09:38

What the team received

Page
Services, web development
Asked
Price for a website rebuild
Answered
Pointed at comparable ecommerce work in the case list
Not known
Budget, deadline, who the decision maker is
Next step
Scoping call, visitor agreed to be contacted

What it can answer on an agency site

All from your own pages. Where they are silent, it says so and takes the question to a person.

What you actually do

Services, scope and the kind of work you take on, quoted from your service pages rather than summarised into marketing air.

Whether you have done this before

It can point at the case that matches the visitor's sector or task, which is the question behind most first messages.

How you work

Process, stages and what you need from a client, when your site explains them.

What it will not price

It does not invent a figure for a project. If your site publishes no price for that work, it says so and moves to a person.

What it will not do on your site

It will not

Estimate a project or name a rate that is not published

Claim results for a client that your cases do not claim

Promise availability, a start date or a team

Keep negotiating once the visitor has asked for a person

It will

Quote your published services, scope and process

Point at the case that matches the visitor's task

Ask the two or three things that turn a question into a brief

Hand over with what is known and what is not, marked separately

Questions from agencies about their own site

Will it quote a price for a project?

Only if your site publishes one. Otherwise it says the figure is not published and moves the conversation to a person, with the scope it has collected.

Can it talk about our cases?

Yes, from what your case pages say. It will not claim a result your own page does not claim.

Is this different from what you offer for client sites?

Yes. This page is about your own website. Running it across client websites is a separate section, with its own commercial questions.

How long does it take to put on our site?

One script tag on the pages and the material you already published. There is no rebuild and no plugin.

What do we do with the conversations?

Read the ones it could not answer. On an agency site that list is usually a very direct instruction about which service page to rewrite.

Answer the first question before the other four tabs do

Point it at your own site and read the first week of conversations.