There is no ready brief, the visitor arrives with a symptom. The conversation helps describe the task in the client's own words.
The cost of a mistake is high. Here what the widget stays quiet about matters more than what it manages to say.
There are many options and the visitor has not settled on their criteria yet. The conversation helps them work those out.
The question is almost always about when and where to come. The conversation leads to a clear next step.
A stream of similar questions. The conversation takes the repetitive ones and passes the rest to a person.
Nobody knows about you as it is, and on top of that you are being modest
Focus on making your customer as successful as possible, and your own success will follow.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Set up the first conversation on the pages that matter: what to explain, which questions to ask, when to stay quiet and what to pass to your team.