The figures on this page are a stored snapshot, not a live feed. They were taken on the date printed under each chart, and they have not been re-checked since. Read them as history rather than as the current state of anything.
European Union, enterprises with ten or more employees
Four survey rounds. The 2022 round did not take place, which is why the series has four points and not five.
What this says: Adoption in this measure roughly doubled between 2023 and 2025, having barely moved in the two years before that.
What this does not say: It does not say what the technologies are used for, whether they stayed in use, or whether any of them face a customer. A company counted here may be using AI for stock forecasting and nothing else.
| Series | 2021 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Use at least one AI technology | 7.65% | 8.06% | 13.48% | 19.95% |
Population: Enterprises with ten or more employees, all activities except agriculture, forestry, fishing, mining and the financial sector. Indicator E_AI_TANY, use of at least one of the listed AI technologies. The list of technologies in the questionnaire changed between rounds, so the levels of different years are comparable only approximately, while the direction of change is stable.
Source: Eurostat, dataset isoc_eb_ai. Reference period: 2021, 2023, 2024, 2025. Geography: European Union, 27 countries. Snapshot taken: 2026-07-26. Dataset last updated by the source: 2026-06-15
European Union, by enterprise size
The same indicator, split by how many people the enterprise employs, at the start and the end of the observed period.
What this says: Every size group grew, and the gap between the smallest and the largest stayed roughly the same in proportion.
What this does not say: It says nothing about which tools were adopted or what they cost, and a small company in this data is still one with at least ten employees.
| Series | 10 to 49 employees | 50 to 249 employees | 250 employees or more |
|---|---|---|---|
| 2021 | 6.12% | 12.55% | 28.41% |
| 2025 | 17% | 30.36% | 55.03% |
Population: Enterprises of the corresponding size, all activities except agriculture, forestry, fishing, mining and the financial sector. Indicator E_AI_TANY. Each size group has its own denominator: this is the share within the group, not the share of all EU enterprises. Intermediate aggregates were left out so that the groups do not overlap.
Source: Eurostat, dataset isoc_eb_ai. Reference period: 2021 and 2025. Geography: European Union, 27 countries. Snapshot taken: 2026-07-26. Dataset last updated by the source: 2026-06-15
The habits that keep a statistic from turning into a claim it cannot support.
A share is meaningless until you know what it is a share of. Here it is enterprises above a size threshold, in one region.
The most recent point in a survey series is usually a year or more old by the time anybody quotes it.
When the questionnaire changes between rounds, the direction of a series survives and the exact levels do not.
Adoption rising elsewhere is not a statement about your website. It is context for a decision, not evidence for one.
The most useful data about your website is what your visitors actually ask.
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